The primary business goal of owning and operating a physical esports gaming center location is to drive traffic to your store. Here are 10 ways to optimize your social presence online in order to achieve business growth and increased profitability for your gaming center:
Determine Your Target Audience and Create a Content Strategy That Resonates With Them
This includes identifying the platforms where gamers are most active and creating content that speaks to their interests, needs, and pain points. This is an essential part of optimizing your social presence online and will help to increase engagement, build trust and credibility with your audience, and drive business growth and increased profitability. Here are some specific steps you can take to achieve this:
- Identify your target audience: Consider factors such as age, gender, location, interests, and pain points. As an esports center, you are probably targeting men and women in their 20s and 30s, so you might focus on creating content that highlights the latest trends in popular video games for that demographic, to caters to this audience.
- Research the platforms your audience is using: Different social media platforms cater to different demographics and interests. For example, Instagram tends to be popular with younger users and is often used for visual content, while LinkedIn is more geared towards professionals. In 2023, the platforms where your target audience will likely be most active include Twitter, Instagram and TikTok. Focus your efforts on those.
- Create a content calendar: Plan out the types of content you will post and when you will post it. This can include blog posts, social media updates, newsletters, videos of scenes from your store, and other types of content. There are also various paid tools available that can help with this.
- Develop a content marketing strategy: Determine the types of content that will be most effective for your audience, and how you will promote it. This might include creating informative blog posts, sharing industry news, or showcasing your products or services through visually appealing graphics and photographs.
- Analyze and optimize your content: Use analytics tools to track the performance of your content and identify which types of content are resonating with your audience. This will help you fine-tune your content strategy and ensure that you are delivering the most value to your audience. You can also employ the use of an A/B strategy to test different content to see what works.
Use High-Quality Visuals and Graphics to Grab Attention
This includes using professional photographs, infographics, and other visual elements to enhance your posts and make them more attractive and engaging to your audience. This can also be an effective way to grab attention and make your content more engaging on social media, as well as build trust and credibility. Here are some specific ways you can use visuals to optimize your social presence online:
- Use professional photographs: High-quality photographs can help to showcase your products or services in the best light and make them more appealing to your audience. If possible, consider hiring a professional photographer or using stock photographs to ensure that your visuals are of a high quality. There are both paid and free stock photography sites online, such as Shutterstock, Deposit Photos, Jumpstory, Pexels, Unsplash, and others.
- Create infographics: Infographics can be a great way to present complex information in a visual and easy-to-understand format. They can be used to explain how your products or services work, or to share industry statistics or trends. Some popular tools for this include Visme, Venngage, Canva, Piktochart, Snappa, Easel.ly, Infogram, and Genial.ly.
- Use visual elements to enhance your posts: You can use a variety of visual elements such as icons, graphics, and charts to make your posts more attractive and engaging. These elements can help to break up text and make your content more visually appealing. Check out Flat Icon or icons8.
- Utilize video content: Video content is highly engaging and can be an effective way to showcase your products or services, or to provide educational content to your audience. Consider using short, attention-grabbing videos to grab the attention of your audience. This will likely require custom work, as it’s hard to find stock videos that fit the niche cases that esports centers offer.
Utilize Hashtags to Increase Visibility
Hashtags are a useful tool for increasing the visibility of your content on social media, making it easier for people to discover your business by driving traffic to your online presence and website, which can then convert to lead generation and customers. Here are some specific ways you can use hashtags to optimize your social presence online:
- Research relevant hashtags: Look for hashtags that are being used by your target audience and industry influencers. These hashtags can help to increase the visibility of your content and make it easier for people to discover your business.
- Use a mix of popular and niche hashtags: Popular hashtags can help to increase the visibility of your content, but they can also be highly competitive. Consider using a mix of popular and niche hashtags to reach a wider audience and increase your chances of being seen. You may want to consider using local hashtags as well, in order to target your immediate region.
- Create branded hashtags: Consider creating branded hashtags that are specific to your business (for example, use your business name, or an abbreviated version if your name is longer). This can help to build brand recognition and make it easier for people to find and engage with your content. For example, our center is called GameSync Esports Center, so we use #gamesync in our posts.
- Use hashtags in a relevant and strategic way: Don’t overuse hashtags or use ones that are not relevant to your content. This can make your content appear spammy and may turn off your audience. Stay focused on your target.
Engage With Your Audience
We recommend that you treat social media as it’s named: as a social experience. By responding to comments and messages, asking for feedback, and ultimately building relationships with your followers, this can help to increase brand loyalty and drive customer retention and business growth. Here are some specific ways you can engage with your audience through comments and messages:
- Respond to comments and messages promptly: This shows that you value your audience and are willing to take the time to listen to their feedback and respond to their questions or concerns.
- Use a friendly and personalized tone: Personalization can go a long way in building trust and credibility with your audience. Use a friendly and personalized tone when responding to comments and messages to make your audience feel valued and heard.
- Encourage interaction: Ask open-ended questions or encourage your audience to share their thoughts or experiences. This can help to generate more engagement and build a sense of community around your brand.
- Monitor and manage negative feedback: It’s important to be responsive and professional when dealing with negative feedback. This can help to mitigate the impact of any negative comments and show that you are willing to address any issues that may arise.
- In addition to social media, you can use Google My Business / Google Maps to post updates on your business, with a link to your website to find out more information.
Collaborate With Influencers and Other Businesses
Collaborating with influencers or other businesses in the gaming industry can be an effective way to reach a new audience and increase your visibility on social media. This can be done through sponsored posts, joint giveaways, or other partnerships. Here are some specific ways you can approach collaborations:
- Identify influencers or businesses that align with your brand: Look for influencers or businesses that have a similar target audience and values as your own. This will help to ensure that the collaboration is authentic and resonates with your audience.
- Reach out and pitch your collaboration idea: Contact the influencer or business and propose a collaboration idea. Be clear about what you are hoping to achieve and how you envision the collaboration working.
- Determine the terms of the collaboration: Once you have agreed on a collaboration, determine the terms of the partnership. This might include things like the duration of the collaboration, the type of content that will be created, and any compensation or other considerations.
- Promote the collaboration: Once the collaboration is live, promote it through your social media channels and encourage your audience to engage with the content. This can help to drive traffic to your website and increase your visibility.
Use Paid Social Media Advertising
Paid social media advertising can be an effective way to reach a larger, targeted audience and drive traffic to your website. Here are some specific steps you can take to utilize paid social media advertising:
- Determine your advertising goals: Before you start advertising on social media, it’s important to determine what you hope to achieve. Are you looking to drive traffic to your website, generate leads, or increase brand awareness? Having clear goals will help you create an effective advertising campaign.
- Choose the right platforms: Different social media platforms offer different advertising options and cater to different demographics. Choose the platforms that align with your target audience and advertising goals.
- Create targeted ad campaigns: Use the targeting options available on the platforms you have chosen to create ad campaigns that are targeted to your specific audience. This will help to ensure that your ads are being seen by the people most likely to be interested in your products or services.
- Use compelling visuals and copy: Use high-quality visuals and compelling copy to grab the attention of your audience and encourage them to take action (see the second point near the top of this article for more information).
- Track and analyze your results: Use the analytics tools provided by the social media platforms to track the performance of your ad campaigns and identify areas for improvement. This will help you optimize your campaigns and get the most return on your investment.
Optimize Your Social Media Profiles
Optimizing your social media profiles can help increase your visibility and attract more potential customers to your business, as well as help with your search engine ranking. Here are some steps you can take to optimize your social media profiles:
- Complete all necessary fields: Make sure to fill out all the fields in your profile, including your name, location, contact information, and bio. This will help potential customers learn more about your business and how to contact you.
- Use keywords: Include relevant keywords in your profile and bio to help people find your business when searching for specific products or services. For example, if you are a florist, you might include keywords such as “flowers,” “weddings,” and “event arrangements.”
- Add a profile picture, cover photo, header/banner image: Choose a clear and professional profile picture and cover photo that represents your business. This will help people identify and remember your business. There are various resolutions and guidelines for header/banner images for different platforms; be sure to follow those to ensure your design looks professional, and in all resolutions/sizes (mobile/tablet/desktop).
- Link to your website: Include a link to your website in your profile to drive traffic to your site and give potential customers more information about your business.
Use Analytics Tools and A/B Testing
Analytics tools can help you track the performance of your social media efforts and identify areas for improvement. This will help you understand what is and isn’t working, so you can adjust your strategy accordingly to get the best results for your business. Here are some steps you can take to use analytics tools effectively:
- Set up analytics tracking: Make sure that you have analytics tracking set up for your social media accounts. This will allow you to see how your social media efforts are performing and identify any issues.
- Identify key metrics: Determine what metrics are most important to your business, such as engagement, website traffic, and conversions. This will help you focus on the metrics that are most relevant to your business goals.
- Track your performance: Use analytics tools to track your performance over time and see how your social media efforts are impacting your key metrics. This will help you understand what is and isn’t working, and identify any areas for improvement.
- Use A/B testing: A/B testing is a method of comparing two versions of a marketing campaign or social media post to see which one performs better. You can use A/B testing to compare different versions of a post or ad, such as different headlines or images, to see which one gets the best results.
Stay Up-To-Date on Industry Trends and News
Staying up-to-date on gaming industry trends and news is important for ensuring that your social media marketing content is timely and relevant. This can also help you identify opportunities to engage with your audience and stay top-of-mind. Here are some steps you can take to stay up-to-date:
- Follow industry leaders and influencers: Follow industry leaders and influencers on social media and subscribe to their newsletters or blogs to get updates on the latest trends and news in your industry.
- Participate in online communities and forums: Join online communities and forums related to your industry and participate in discussions to stay informed about the latest trends and news.
- Attend industry events and conferences: Attend industry events and conferences to learn about the latest trends and developments in your field.
- Set up Google Alerts: Set up Google Alerts for keywords related to your industry to receive updates when new articles or news stories are published online.
By following these best practices, you can effectively optimize your social presence online and drive business growth and increased profitability.